The External Affairs Office through the National and International Affairs (NIA) and the Employees Association – Iloilo City Campus championed the webinar series for the non-teaching personnel of all ISAT U Campuses entitled, “ISAT U kag ang Bugal sang Iloilo: An Initiative to Internationalize Guest Handling”.This was a 4-part webinar held via Zoom on July 14, 21, 28 and August 4, 2021.Dr. Raul F. Muyong, ISAT U President, welcomed the resource speakers during the plenary session on July 14, 2021 which started promptly at 8:00 o’clock in the morning. Mrs.Sofia Celeste E. Sarino — Accredited Tour Guide of the Department of Tourism in Western Visayas, Ms. Angeline E. Basco — Accredited Tour Guide of the Department of Tourism in Western Visayas and CIT NIA Coordinator of ISAT U, and Ms. Mona Luisa C. de Guzman – Accredited Tour Guide of the Department of Tourism in Western Visayas and Director of the Industry Linkages and Development Office of ISAT U were the three esteemed resource speakers of the webinar series.The national and international visitors to ISAT U’s five campuses must be well received and afforded culturally relevant courtesies and considerations since the University values its many partnerships with higher education institutions, industry partners, and other stakeholders within the country and around the world.Creating and sustaining these national and international linkages means involving all employees of the University in trainings that could help improve their guest relations skills.The Guest Handling webinar series aimed to train school personnel to have a common process and language when assisting guests and stakeholders.This allows the University to brand ISAT U’s employees’ interaction of excellent service which adds value to its name.Topics discussed on “Guest Handling Basics; Places and People; Iloilo: The Food Haven of the Philippines” and the virtual tour on the fourth installment of the webinar aimed to increase the non-teaching personnel’s motivation and engagement, improve their knowledge and skills set, and boost their confidence and morale as well.The local and international stakeholders are also beneficiaries of the training.The knowledge and skills learned from the webinar could increase guest satisfaction, improve cultural relations, sustain and further expand partnerships.The webinar also aimed to help increase international recognition, improve the reputation, standing and uniqueness of ISAT U in the international higher education arena which will ultimately make known the “tatak ISAT U” in Southeast Asia and beyond. hrvatskafarmacija24– Jieza J. Napone, LPT