Dr. Olive Joy G. Abing and Dr. Frisian Y. Cuasing attended the training-workshop on strategic communication and development of communication support materials for researchers conducted by the Department of Science and Technology-Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (DOST-PCAARD) and the Western Visayas Agriculture, Aquatic and Natural Resources Research and Development Consortium (WESVAARRDEC) on October 10-13, 2017 at Amigo Terrace Hotel, Iloilo City.
The workshop was conducted to equip researchers with the skills on Information, Education and Communication (IEC) materials development.
The four-day training-workshop also aimed to enable the participants to appreciate the importance of strategic communication planning and development of support communication materials in research output dissemination, learn and institutionalize the strategic communication process in all Research and Development projects and developed IEC materials base on a communication plan for knowledge sharing in print and web content.
The invited speakers from Applied Communications Division, DOST-PCAARRD, Los Banos, Laguna were Mr. Joel Joven, Ms. Marina T. de Ramos, Mr. Ricardo Argona and Mr. Laureano Reyes.
Mr. Joel Joven talked on Introduction Behavior Change Communication: Communication Approaches for Development, Introduction to Strategic Communication Planning: Steps in Strategic Communication Planning, Problem Analysis, Strategic Design and Development of Key Messages and Materials. Mr. Argana discussed the points on clear and effective writing while Ms. de Ramos gave some pointers of managing photos and the print production. Mr. Laureano Reyes, on the other hand, focused on designing the IEC materials.